DNC Marketing Course 2.0


Learn The 4 Core Customer Personality Types


Video Podcast-style Streaming

Watch tutorials & get step-by-step guidance as you learn what works for YOUR customer's Personality Type, and how you can implement strategies that work where others have failed

Persuasive Copy Using Templates,
Checklists & Formulas

Whether you prefer plug 'n play Templates, easy-to-follow Checklists, or fool proof Formulas; we've got what works 

Feedback &
Bonus Resources

We've got everything you need. Expand your knowledge on all things Marketing with our Bonus Webinars, Extra Materials & Feedback whenever you need it


Have you ever said to yourself,

 "If only people could find my products. I’m tired of feeling burnt out in my business. I’m not seeing the results I expected. No matter what I try, I can’t seem to get the traffic I need to comment on my social media posts, to open my emails, or buy my products. Maybe this isn’t for me.”

You’re not the only one. In fact, We’ve said that at every stage we’ve hit in our own businesses. And we’ve heard those same issues initially brought up from the hundreds of entrepreneurs we’ve worked with in the past. 


You’re not the only one.                     


It’s true the online business space has become a crowded place. There are more online entrepreneurs competing for attention than ever before. Which makes it harder to stand out.


A lot of dedicated small business owners, like you, lose out because they focus on the wrong thing. They’re living in their social media pages, wasting time churning out too much free content and trying to be everywhere at once.

But guess what?

Being everywhere isn’t getting you where you want to be. You’re experiencing burn out and frustration. You’re spending TONS of money with low (or NO) return. What's worse, you continue to struggle to get the traffic and engagement you want because you’re targeting the wrong customers.


Here’s what you really need to know                     

No matter how talented you are, how hard you work, or how much you create, one of the most vital skills you need for your business to thrive is this:

You ABSOLUTELY must create your marketing efforts based on a buying journey that's 100% dependent upon a customer's personality.

It’s as important as breathing.

You need words that ring true because they ARE true to that specific type of customer. Words that persuade them to invest in the solution you have to offer. Words that compel them to open your emails, share your posts, reach out for consultations and, most importantly — BUY YOUR PRODUCTS.


DNC Marketing is helping entrepreneurs from around the world


After consulting with business owners and course developers (most you’ve definitely heard of) it has become increasingly clear that personality-based marketing is the one skill that never fails to help produce results again and again.

But you won’t find any other course out there teaching it.


Because most business owners and course creators don’t have the slightest idea why they became successful.

All they know is what worked for them. Which means they’re teaching you outdated, ill-fitting tactics (selling you a boat-load of promises), but delivering an even greater amount of disappointment. 

It’s soul-crushing to see incredible businesses fail because of something outside of their control.

Which is exactly why Julio and I created a sure-fire program that takes you step-by-step through

  • Branding
  • Copywriting
  • SEO
  • Content Marketing
  • Email Marketing
  • Funnel Creation
  • Selling (online & in-person)
  • And Business Goal Achievement Strategies 

All this entirely based on the 4 fundamental customer personality types that make up our proven system.

You’ll finally create compelling and effective marketing — genuine in message and voice. Finally, you'll learn how to build a system that sells your products so you can make money in your sleep. By the end of our time together, you'll be well on your way to achieving financial freedom and building the business of your dreams!  


What you’re about to learn has been critical in helping generate BIG money for the startups, brand names, and multi-Million dollar corporations DNC has served.             


You’re getting years of experience and hard-won lessons refined into easy-to-grasp templates, formulas and ready-to-use guides that save you exhaustive time, money and effort.

This is the only online business course that takes you through every aspect of Marketing for your business from conception → to implementation → and successful evolution.

We want to give you every tool in the DNC arsenal to make you a more authentically powerful and inspiring entrepreneur. 

PLUS there's ZERO risk. DNC Marketing comes with a 100% Satisfaction Guarantee!


But, wait a second... Who are we anyway?  

I'm Darian: Copywriter & Coach

I've been featured in the Wall Street Business Network, CBS, NBC, ABC, and more…

I'm a Business Owner, Copywriter, Brand Strategist and Coach helping more than 1000 businesses create content, write winning copy, and build a brand their customers adore.

I'm also a Mom, Wife, and Active Duty Military Member which paved the way for my organization, precision, and planning obsession and allowed me to flex my technical writing and coaching muscles early on

I'm Julio: Sales Strategist & Funnel Expert

I’m the Strategic Executive at DNC and nationally ranked in Corporate sales working side-by-side entrepreneurs.

I’ve personally sold $1,000,000’s in products, managed millions more in inventory, and 10X more through teams and entrepreneurs I’ve trained.

As a Sales Strategist, I put DNC on the map with the kind of vision and strategy you’ll learn in the course

And doing what we love breathes new life into us. 

It's why we wake up in the morning. It's what fuels our passion. It makes us happy which makes our family happy. We obsessed over creating this course and delivering information above and beyond for all aspects of your business. We have conversations every day dissecting how we can best help our members and entrepreneurs like you. We'd love to connect. Join us now and let's get to know each other.

Now, here's how we created something different.


Have you ever seen a pattern in what other courses are selling you?

They promise cutting-edge strategies to market and sell to your customers. Except, these “cutting-edge” techniques aren’t all that new.

In fact, the reason there are so many courses out there teaching you how to market is because the same tried and true Sales Techniques have been working for decades.

So, what’s changed? What’s new to learn?

At DNC, after helping entrepreneurs sell Million's of dollars worth of products, and teaching thousands of online businesses, corporate brands, and influencers (many you’d recognize) how to sell, we’ve discovered there’s only one thing that differentiates a brand that makes sales from one that goes bankrupt within the first year.




Psychographics target people 100X more effectively than demographics. Every. Single. Time.


Because it’s the only way to understand your customer. Of course, you need to know your customer’s wants, desires, fears, motivations, etc.

You’ve heard that before. It’s Marketing 101.

But what you haven’t heard before is that it’s possible to understand more about people you’ve never met and use that understanding to ethically make smart, consistent sales.

Customer personality is where the difference exists, and at DNC, we’ve broken customer personalities down into four main categories.

These categories encompass every kind of customer you’ll ever encounter.


And here’s where it gets REALLY good:


We teach you NOT ONLY how to identify which personality type you are (what your strengths and weaknesses in business, sales and entrepreneurship are), BUT ALSO which personality type(s) your customers are and how you can target them more directly, more accurately, and more profitably than ever before.

This is a brand new take on online business and we’ve made it so incredibly easy for you to implement, we practically hand you the blueprint, scripts, maps, funnels, and secrets to making your dreams a reality.

(seriously - check out the Workbook section - we literally put everything you need in there)

Julio and I created our system while studying psychology, communications and business; and perfected it over years of our own business ventures. Not only that, we’ve seen it work on a corporate and national level to incredible success.

If you’re looking for strategies and techniques that follow a sales trend, go find another course. But if you’re looking for a sustainable way to grow your business, connect with your customers, and create a life that's easy to love and live, the DNC Marketing Course is exactly what you’ve been looking for.





The DNC Methodology

Core Customer Personalities

How can you connect with your customers and build a ravenous following? We'll teach you our proven system centered around the 4 customer personalities: Which one are you? Which one(s) are your customers, and How can you sell to each one

Color Psychology & Cohesion

What difference does a color make? Turns out, quite a big one. This module addresses the effect your branding choices will have on your business and how lacking cohesion can doom your brand from the start

DNC Funnel System Parts 1 & 2

How are we different? This an all module in our course intertwine our copyrighted process for moving customers through a profitable buying journey using the 4 core personalities.


Branding Prerequisites

How do you get started? This is where you discover what you need to have in place before you ever think about branding in order to avoid wasting time and money   

Competition Research

Why are they making more money than you? Here we'll look at your competition as an ethical shortcut to building your brand (and avoiding costly trial and error)

Target Market Research  

Why don't you get the engagement you're looking for? This module is all about finding the right customers, understanding what they need from you, and creating a tailored solution they’ll demand to pay you for

Clarify Your Branding & Understanding Brand Goals

Feel like your brand is all over the place? This module is the clarity you need about brand building, message and story. PLUS you’ll create a road map specific to your wants and needs as an entrepreneur (avoid a cookie-cutter brand that doesn’t make you happy)


How To Write Parts 1 & 2

Is writing like an amateur one of your biggest writing blocks? Here we take you back to basics and ensure your writing looks professional (not amateurish)   

Web Page Copy Parts 1 & 2  

Need some on-page copy guidance? Here we'll teach you how to write compelling copy for every page of your website, step-by-step

Copy Formulas

What are you missing? The top copy formulas that increase conversions Every. Single. Time; and how to use them across Web Pages, Emails, Content (written and video), and more  

Ad Copy

Why aren't your ads converting? Here we teach you why spending money on ads without understanding the copy necessary to start the buying journey is a waste. And how to do it right the first time


Click-Worthy Headlines  

Click-worthy & Click-bait. Do you know the difference? Here you'll learn how to get people to click on your emails, blog posts, videos, products, etc. (Turning the #1 drop off point into your biggest conversion starter)

Proper Formatting  

What the biggest copy mistake? It's not what you think. Often ignored; improper formatting is one of the biggest reasons customers bounce from your site. Let’s avoid this easy-to-correct mistake

SEO Parts 1 & 2

Wanna know what you don't know? Even with algorithm changes, these principles will never change, but most people don’t even know they’re doing this wrong

How To Sell

Parts 1-5

Think you can sell? Most people are making basic mistakes and it's costing BIG money. This module is your CRASH COURSE in advanced sales techniques straight from Julio, a nationally-ranked sales trainer with Millions of dollars worth of sales under his belt and 10X that from the people he’s trained (this part of the course alone is worth the price - seriously, corporations charge more than double for training like this)  

The 16 Reasons Why People Buy Every Time

Wanna know a secret? There are basic principals that motivate a purchase. This module includes the biggest secrets big brands don’t want you to know. These are the keys to the sales kingdom and we’re handing them to you on a silver platter

Emails & Funnels

Email Marketing Parts 1 & 2   

Every wonder how landing pages, webinars, email opt-ins and funnels all work together? In this module, we break down how the big brands do it so you can too

Funnel Emails

What do you email your customers about after the Welcome Letter? How do you ethically upsell, downsell, deliver content and more? This module answers all your questions and provides a plan complete with examples and scripts you can steal

Content Marketing

Content Marketing 101 & 102

How can you get someone from a blog post, video or social media snippet to checkout? How can you get your brand to the #1 spot on Google? Content Marketing is the most sustainable marketing method and when used in conjunction with all our other principles, will take your brand from quick sales to lifelong money-makers

2 Types Of Content Planning

Think there's only 1 way to create a content plan that works? NOPE! We’ve seen a literal TON of online courses advertising the exact same content planning method. But that doesn't work for everyone's lifestyle.

Here we offer you two options (beginner and advanced) designed for ease and effectiveness no matter how busy you are, how much ad money you have, or how new your business is. Use a content plan you’ll actually stick with


Evaluating Business Goals Parts 1-3

Are you prepared for business growth, or are you silently self-sabotaging because you’re not sure you can handle a surge in sales? We’ll show you the smartest way to prepare for brand growth and future success. It’s time to start acting like the entrepreneur you want to be


Would you like to learn how to present yourself like a big brand even BEFORE you’re there? From high quality live streaming at a low cost to the little details that make a pro look like a pro. We’ll show you what to do

Hiring a VA Parts 1 & 2  

Think you can do it on your own forever? Think again. When you’re ready to start hiring help (we’ll help you define “ready”), we’ll show you the right way and the wrong way to hire so you don’t run the risk of lost money and damaged credibility



At DNC, we're excited to support you, guide you, and provide the accountability and structure needed to foster your success. We’re looking forward to not only seeing you in the course, and community; but watching your business expand beyond all expectations as well.

For those who join this year, you'll be invited to intensives & bootcamps covering:

- Branding & Message Mastery

- Page-by-page Copy & Content Creation

- How & Where to use Funnels & Email Marketing

- Sales & Ad Strategy That ACTUALLY Works

- A Better Business From Top To Bottom 

All using our copyrighted DNC Marketing Personality Sales System covering the 4 Core Customer Personality Types as it applies in Sales and Online Marketing.

We've never seen this done before. This system has a proven track record in health care, management, college education and more. Now, we're using this proven methodology in sales and online marketing to massive effect.


BETA Pricing Option




Over 10 Hours of Video & Audio Instruction

The DNC Giant 270-page Workbook

Accountability & Feedback with Public Community Access

Access To Private Group Bootcamps & Business Intensives

Exclusive Member only Discounts on ALL Future Services


"Joining the DNC Written Marketing Course made my business possible! Before joining, I thought it would be better doing something else with my time as there were more challenges than any kind of success ahead of me in my business. That’s when I found Darian and Julio. Their expertise took me from doubt to success, I can now focus on developing my product instead of worrying about my copy. I feel like they are my safety net! What’s more, they’re not just helping me with my copy but overcoming the fear I had as English isn’t my first language. They gave me not just the tools to learn, but support and encouragement I had never experienced before. When Darian says she comes from a place of service she truly delivers and you’ll get much more, guaranteed!"

Giovanna Solomon
Owner | We Smail Co.

"All of my product descriptions have green check marks from Yoast SEO for SEO and Readability. One of my partners was asked to write a piece for her local newspaper about the 10th-anniversary death of her brother. She wants an emotional response and she asked me to review it because “you did so well at editing my thoughts on flagging.” Also this week, I had another copywriter compliment the copy on my website, saying it was high caliber. Little does she know, I had the incredible gifts and skills of DNC making me look good. Love you guys. I’m so glad I’m in this group."

Andrea Enns York
Owner | Catch the Fire Worship Flags

"After completing the free DNC Marketing Challenge, I signed on for the Written Marketing Course! I love all the information and worksheet guidelines to complete each task for myself. DNC is always there for great constructive feedback. I love Darian’s easy-going approach and friendly attitude. I want to tune-in to each webinar to soak up her infectious eagerness in the subject. Never did I imagine that marketing or copywriting could be fun or interesting! This is such an invaluable tool. Thank you, Darian and Julio!"

Caroline Jobling
Owner | SignatureCaro


The DNC 270-page Giant Workbook

From Branding, Copy and Content to Hiring, Selling and more; this textbook is your degree plan to a successful online business.

Now on its 3rd edition, we’ve taken our tested and proven methodologies from the course and created a Work-With-You guide to help you brainstorm, map out, and finally create your marketing campaign from start to finish in this (constantly updated) currently 270-page Workbook. 

Walk Thrus, Extras & Resources

Resource Walk Thrus and Extra Information are included as part of this course. We take you step-by-step through over a dozen different resources you can use to save time and energy in your business and gain an automation, education, and tech advantage for your business right now without spending a dime.


The DNC Marketing Private Community

You’re rockin’ and rollin’ through our course, but how do you know your Marketing is up to par? That’s where the community comes in. The DNC Marketing Private Community is where we continue your education with additional updates, group bootcamps, business intensives; and real feedback on everything you create in the course. More than that, we get to stay accountable and support each other throughout our entrepreneurial journey. Get in, and get the feedback you need to make your business a success!

Still not convinced?

Have questions or need to speak to a real person before investing in the success of your business? We’re here for you. Book a call with Team DNC right now.


The DNC Marketing Course comes with a Money Back Guarantee. We genuinely want to help you transform your business and, therefore, your life with the skills you develop with DNC Marketing. If you’ve implemented our strategies and don’t feel it’s worked for you, simply submit proof of your marketing efforts within 30 days of purchase to obtain your refund.

(Read our full terms here).

BETA Pricing Options




Over 10 Hours of Video & Audio Instruction

The DNC Giant 270-page Workbook

Accountability & Feedback with Public Community Access

Access To Private Group Bootcamps & Business Intensives

Exclusive Member only Discounts on ALL Future Services


Frequently Asked Questions

It’s entirely possible. Our NUMBER ONE intention when we created DNC Marketing was to save you thousands of dollars you would otherwise have spent on hiring copywriters. In the future, you may choose to hire a copywriter for any number of reasons, but that’s your decision entirely. Our aim is that, after completing the steps, templates, checklists, and modules in the DNC Marketing course; you’ll be able to feel confident using your voice in all forms of communication. And with the added bonus of our private community (where you can submit what you’ve written for feedback) there’s really no way you can’t win.
It’s still important to draw in and connect with your readers using your words based on their personality. We’ll show you how you can create copy that’s influential and original so your readers will want to come back for more with each new post.

Developing and taming your writing voice is no easy feat. As part of the DNC Marketing program you’ll be invited into the Private FB Community where we provide a structured environment for submitting your writing for feedback from myself and my team. There is no other program like this out there, and the difference this community has made is clear.

Of Course! In fact, we've created templates, checklists, formulas, walk-thrus, etc. We walk you through each module showing you how to implement theory, create from the checklists, and fill in the templates.
Absolutely! Take the principles you learn in the DNC Marketing course, and use them for any and all communication.

We wanted to make this as accessible as possible. So even if you don't have $1,000's to spend on our services you can go year-to-year or grab it for LIFE, depending on your budget. Get access to the Course, Private Facebook Community, Workbook and Masterclasses. We offer consistent feedback from within the community to help provide feedback on EVERYTHING in your business once you’ve become a member.

There’s no deadline! Huzzah! You can enroll in the DNC Marketing course whenever you like, 24/7, 365 days a year.


We do occasionally offer discounts, and we’ll announce those by email, so make sure you’re on our list. Sign up here to get in on those.

The DNC Marketing Course is completely different from anything else you may have seen advertised or participated in. We offer multiple modules covering EVERY SINGLE ASPECT of Marketing for your online business incorporating the 4 Core Customer Personality types; something we've never seen anyone address in online marketing and sales.

With more than 10 hours of instruction, that’s more than double what some courses offer.

We also include an invitation to our Private Facebook Community where you’re encouraged to submit what you've created and get feedback from our team of professional copywriters and veteran members.

AND you get access to every Masterclass we put on throughout the year. Plus you get access to us 5 days a week.

We help you create results, and we back-up our promises with value-driven action.

Most people sell you a course, take your money, and leave you to figure out the rest on your own. We want you to be wildly successful.


Because we know that when you find success you’ll tell others the good news, which also helps us increase our following and our ability to help more people.

That’s a WIN – WIN!

We don’t know what other programs you’re considering, but we also offer a Money Back Guarantee.* That means there’s nothing to lose and everything to gain. Try it, get all the benefits, and decide for yourself if our program is a good fit for you!

You bet! We offer a Money Back Guarantee* that's second to none. Our aim is that you’re more than satisfied with the DNC Marketing Course, and of course, we also expect you to give 100% of your effort into putting these strategies to use. We only want to work with folks who are serious about taking action and fully dedicated to improving their marketing skills. To this end, and in order to be eligible for our 30-day Money Back Guarantee, we require you to submit proof that you IMPLEMENTED the coursework and it did not work for you. (Read our full terms here).

Reach out to us! Our team is here to help if you run into tech problems, have a question about the program or just want to have a chat. You can reach us by email at [email protected].


© Copyright 2019. DNC Marketing. All Rights Reserved | Terms | Privacy Policy

As with all business-related programs, your results using the DNC Marketing Course may vary from customer testimonials you may see in our marketing material. Many variables, such as: Level of effort, business acumen, personal qualities, knowledge, skills, and a host of other factors may determine your results. Since these factors differ from individual to individual, we cannot guarantee your success, results, or income level, nor are we responsible for your success or failure. The DNC Marketing Course is not a “get rich quick scheme.” It may take lots of time, effort, and dedication to achieve your individually desired outcome. We believe that this program is a great resource to help you achieve your desired results.


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